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KMID : 0665420140290040342
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Korean Journal of Food Culture
2014 Volume.29 No. 4 p.342 ~ p.347
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Analysis of Consumer Preferences for Branded and Imported Pork
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Kim Gye-Woong
Kim Min-Jin
Ok Young-Soo
Kim Hack-Youn
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Abstract
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This survey was conducted to investigate consumer preferences for branded and imported pork, including favorite
cooking styles. Data were collected from a total of 252 consumers and analyzed. The results are summarized as follows.
Consumers of branded pork showed a moderate preference「moderate」(54%). There was no significant difference in
consumer preference for branded pork according to educational level or living area. However, there was a significant
difference according to yearly income (p<0.05). Consumers in the high-income group preferred branded pork more than
those in the low-income group. Most consumers did not like imported pork (64.6%). There was no significant difference in
consumer preference for imported pork according to educational level or living area, whereas there was in the yearly income group (p<0.05). Whereas low-income consumers did not like imported pork, high-income consumers did. The royalty for purchasing of branded pork was shown「3.65」out of 5 points. Whereas there was no significant difference according to educational level, there was for living area and yearly income (p<0.05). Consumers living in large cities or having low income showed high royalty of purchase for branded pork. The royalty for purchase of imported pork was「2.08」out of 5 points. Significant differences for purchase royalty of imported pork were observed according to educational level, living area, and yearly income group (p<0.05). Consumers responded that they liked roasted pork (47.6%). Secondly, consumers liked stew (16.7%). There were no significant differences among various cooking styles in any of the groups.
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KEYWORD
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Consumer, preference, branded pork, imported pork
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